After signing her 50 million dollar deal with the beverage giant last year, B is serving fans with one of the most celebrity driven and interactive marketing campaigns to date.
The campaign features the singer making silly yet fierce faces while rocking hot pink lips, blue eye shadow and neon yellow hair.
Beyoncé wrote on her Facebook “Pop Art inspires me to Live for NOW,” posting.
This ad is just a small part of the campaign which is set to roll out continuously throughout the year. Fans can expect sponsored concert shows, Pepsi cans barely the megastar’s face and more ad desgins created by Queen B herself.
Chief Design Officer Mauro Porcini at PepsiCo, said, “Beyoncé and Pepsi truly achieved the ‘Pepsi Effect’ with this collaboration. It was a joy to discover Beyoncé’s current passion for Pop Art, and together make it come alive in a very contemporary way.”
Spotted @ VIBE VIXEN
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